Today, content only succeeds if it delivers what consumers want, when and how they want it. To keep up with the changing landscape, provide a video on landing pages of your site ,to keep your visitor engaged on the page. It provides a passive medium for visitors to experience your message more effectively. YouTube, mobile video consumption grows by 100% every year as its addressed as the future of content.
A study has revealed that videos on landing pages will be able to increase conversion rate by 80%. So, when designing or revamping your website, put video clips on your landing page and benefit by it. Pick the right company that can provide end-to-end interactive web designing & multimedia solutions.
Benefit out of a video Ad on your landing page
People prefer to watch rather than to read. Embedding explainer videos can engage people better and keep them on your page longer. Optimise your video on the landing page. It is important to keep it prominent and optimise it to the right size. Use a responsive video player and customise it to match with your brand colours.
Use Video of the right length
Don’t make your video too long or too short. Studies state that The ideal length of a video is 30 seconds to 2 minutes. You should manage to convey the message on your products or services in just 1 minute. Record your video based on a script to help it flow more smoothly.
Video Analytics can help you find how a viewer interacts with your video and find out when interest is wearing off. Place the high priority video on top. Customer testimonials and other videos can be added below, but place your videos carefully to be effective.
Remember video content is reusable. The same video can be used at a targeted audience based on demographic, geographic area, etc. Use marketing information to send videos to potential segments and to viewers who clicked on you landing pages. Reuse your video on YouTube and optimise it for SEO.
Make your videos more effective
Choose ‘Autoplay’ and ‘press to play’ wisely because people may not like Autoplay as it is an interruption technique. Add to your video call to action (CTA), which can be visible at times, or at the end, or permanently. Use directional cues within the video which can be physical or verbal. All the above will go a long way to increase conversions.
Digital Atrium provides a host of video ad solutions to reach your Audience, For more information and to let us help you in your business, visit us at – http://www.digitalatrium.in or click here to leave us an enquiry.