According to digital marketing speakers in 2019, video will make up 80% of all consumer Internet traffic, if your consumer doesn’t have a video marketing strategy, they’ll be missing out on a lot of potential traffic, and their website’s search engine rankings may suffer. So consider the following Video SEO tips to help put you ahead of the competition.
If you are creating video content to improve search engine rankings, then it’s important to host your video to your own domain. In case you prefer to upload the video on YouTube and add a link back to your site in the description it also may be a good idea, according to seo search engine more priority will be given for YouTube because of the domain authority so it may crawl faster than websites.
So, it’s all about adding the necessary interactive elements to your videos to attract the viewers on Video SEO, whether it’s the cache content, or the caption, there are many ways that you can modify a video to make it more interactive and engaging, helping to grab the user’s attention, you can even split the video into shorter clips that brings a clear idea to viewers what they looking for.
Create relevant metadata for Your video, that should be having the necessary details to help search engines. the title, description and thumbnail are the most important pieces of information. Video title has to be short and concise, while the description may provide more details and keywords, which boosts the ranking of your content.
The video’s thumbnail is among the key factor that users will notice and it might affect their decision whether they’ll actually click on the video. So check before picking a thumbnail that is clear and relevant to the content of your video.
A video’s sitemap is another way to present the video’s title, description, subject, duration and it may even provide more specific details, like an indication of the country restrictions, any expiration dates. Allow embedding of your video it makes easy for your audience to embed your video, as you’re earning more inbound links to help your SEO efforts, it may lead to a boosted page ranking on SERPs.
Last but not least don’t forget to share on social media this may lead to more viewers, new links, bigger traffic it may be a great way to boost your video’s SEO efforts.
Video SEO is one of the greatest strength for improving rank and traffic according to SEO perspectives. We DigitalAtrium provides best Video SEO Service for your business with well experienced professionals, Need additional help? Contact Digitalatrium