Keyword research is fundamental for every online search, it is the process of researching and choosing words and phrases that users will likely search for. Keywords directly relate to your business, product or services. approximately 9 out of 10 online users make use of search engines to look for information. Search engines have a unique algorithm to fetch content from the enormous amount of webpages that are "crawled" and "indexed" from World Wide Web.
Search Engine software’s that crawls webpage content will match the keyword phrases used in searches. Keyword with relevancy is crucial for matching website content to what your targeted viewers are looking for, irrelevant keyword will drive more traffic to the website but that will not help in making business. This is the reason why keyword research has become significant and it is the heart of Internet marketing campaign.
Effective Ways to Do Keyword Research
Analyze Your Website & Identify Your Keyword
Start with making a list of keywords relevant to your business or website, develop keyword phrases to your niche and topics related to your site. If you have good knowledge about your site, then keyword selection will be easier. If you are not 100% sure in selecting keyword, Just Google few keywords that comes to your mind. Google helps you in finding the related keyword along with suggestion when you type a keyword on search tab, also you can get related keywords at bottom of the search result powered by ‘Google Suggest’ feature.
Analyze Your Competitors
In keyword research its significant to analyze the competitors. There are many free tools available on internet, you can analyze competitor’s website using that tools to find effective keywords/phrases on your targeted topic. If two or more of your competitors are targeting a certain keyword, then utilize keywords that are associated with it or pick the long tailed versions of it.
Review it Twice before Finalize
After progressing the above steps you will have a wider keyword list, now start to drill down your list on the basis of search volume, competition and relevancy. Then omit irrelevant keywords, now review your keyword list again and pick 10 to 15 primary keywords you’re going to target.
This effective process helps you in gaining business through online. Keyword research is a continuing process as the trends keep on changing and so is the competition, so its healthy to review and update your keywords every few months.