A CBSE school run by a well-known trust approached Digital Atrium to increase their admission inquiries through digital promotions. The school is known for its educational approach. They follow the CBSE curriculum including holistic education providing skill-based courses as additional subjects. They wanted us to create awareness about their specific educational approach among parents and increase admission enquiries for the academic year.

Objective

Launching a constructivist learning approach in a popular city their main objective is to create brand awareness within the neighborhood. Maximize brand engagement, recognition, and credibility in the minds of parents. And to increase admission inquiries by leveraging various advance digital marketing strategies.

Challenges

• To run paid campaigns in a particular radius to reach people within the neighborhood.
• To successfully compete among branded schools in search engines.
• To generate lead conversions in a short time frame.
• To achieve goals within a limited budget.

Our Digital Strategic Process

Our digital team performed a thorough analysis and created effective digital marketing strategies for below four digital marketing platforms.

SEO

For SEO, our analysis completely helped us to determine a set of search keywords for the client to rank on search engines. After 6 months of strong implementation of our SEO strategies, the CBSE school ranked on the first page for important keywords with more volume (monthly searches). Thus ranking on search engines brought more organic traffic to the school website.

SMO

Our team brainstormed for the latest educational post trends on social media channels to stay school active on Facebook, Instagram, Twitter, etc. Created creative posts for the school to increase social media engagement. As Instagram is an active channel among the parents and students we got more followers on it. Facebook and Twitter pages of the school got reasonable followers.

SMM

Social media campaigns became the root of creating the school’s brand awareness among the people. It also flooded admission enquiries for the academic year. We created lead form, conversion, and lookalike audience campaigns on Facebook & Instagram which created a great impact among the people and influenced them to enroll for admission.

SEM

Search engine campaigns also gave hands-on admission enrollment. The search campaigns we run on Google for particular specific keywords worked well in reaching the potential people. It also created a good impact on the people to register for admission. Running a search engine campaign contributed more instant traffic to the school website.

Impact

The digital marketing solution developed by Digital Atrium brought out the desired outcomes for the client.

Grow your business digitally by having successful steps on digital marketing platforms. Reach us @ info@digitalatrium.in to get successful digital marketing solutions for your business.