A leading business advertising agency in Coimbatore known for its creative works on banner & visual ads supports various advertising concepts to promote businesses. A company providing full fledge promotion for any business by designing and developing brands in the industry. They offer various advertising services like bus advertising, hoarding advertising, sunpack advertising, theatre advertising, etc. Though the advertising agency has so many work tenders they approached digital atrium to promote their business digitally and reach direct customers and establish the business digitally.

Objective:

Digital marketing for advertising agencies can increase the reach of businesses faster and easier. Understanding the importance of digital marketing campaigns, they created digital ads for their business with digital atrium instead of depending on other ad mediums.

Challenges:

• Increase the traffic to the untrendy website where user engagement lacks.
• Create brand awareness among the audience through social media accounts with less audience interaction and untrendy ones.
• Convert visitors to customers through organic & inorganic campaigns.
• Compete successfully among branded advertising agencies in search engines.

Solutions:

Our digital marketing team carried out research to identify the best design & strategies for the client.  They found the most effective digital marketing strategies for the advertising agency and implemented them to achieve the best result outcome for them. Digital Atrium worked on two digital marketing platforms for this creative advertising company.

Website Design:

Before proceeding to digital marketing promotions we redesign the client website to new trends with more user-friendly so that it can attract visitors to engage on the website for the long term.

SEO:

We analyzed and searched keywords for the client using various keyword research tools and determined a set of keywords to rank on search engines. The keywords are selected based on the client’s suggestion on their business key terms.  After 6 months of strong implementation of on-page, off-page, and technical SEO the website started to rank on the search engines for various focused keywords. As result, it brought more organic visitors to the website and generated organic leads and revenue.

SMM:

To create brand awareness about the advertising agency among the people, the digital atrium suggested a Facebook ad campaign. We created a Facebook brand page for the client and promoted it through various Facebook ad campaigns. It automatically created a brand identity for the business and also started to flood instant traffic to the Facebook page & website. The campaign reached the target audience effectively and increased followers for the page. They also lead the communication that focused on thanking and asking the customers to get service again and building brand loyalty through communication strategies.

Results:

The digital marketing solution developed by Digital Atrium brought out the desired outcomes for the client.

• Revenue for the company increased by 15% in 2 months.
• Traffic on the website increased 25% in a month.
• Increased 60% likes & shares on the Facebook page.