An educational institution running successfully schools affiliated to the CBSE and CAIIE, approached us to promote their schools through the digital media. Being an already established institution and well-known brand name, they needed to create further awareness and digital presence for building their school’s reputation and for promotion.
Our team got a briefing regarding all requirements and our team deliberated on the project to come up with the appropriate solution. The team then focused on their pain points.
- To improve their website design and layout
- To generate more traffic to their website
- To gain better search result in Google, Yahoo, Bing
- To get more student admission and boarding school admission
- To meet teaching faculty requirements
What We Did
Our web design team set about to redesign the client’s website for improving its appearance, response and user-friendliness. It was successfully done using the best skills and tools to the satisfaction of the client and it improves user interaction.
Our SEO team brought about better search results in all the search engine platforms using techniques and campaign strategy. More organic leads were generated for school admission. There was 120% increase in website traffic.
The SMO campaign included relevant posts in Facebook and other platforms, which resulted in better people interaction.
The SMM campaign run on social media platforms like Instagram, LinkedIn and FB focussed on gaining student admission and boarding school admission, and yielded good results.
A campaign for careers was run for teacher requirements, which also was successful and satisfied the client. Overall the campaigns saw a 70% increase in response than earlier years.
The digital marketing solution developed brought out the desired outcomes for the client.
- School and Boarding admissions saw 70% increase in response via digital marketing
- Website traffic improved by 150% than previous year
- Social Media platforms gained – 205% increase in Likes in FB; 400% increase in Instagram; LinkedIn followers increase by 138%
- Student Admission & Teacher Recruitment campaigns achieved 2.5 times more than expected
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