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Find out your right target audience for successful digital marketing The role of digital marketing in the world of business is riding on the wave of digitalization. Digital marketing is about reaching out to the right target audience. How you …

Face business disruption in future confidently; overcome it with a business continuity plan and empowered with a digital transformation plan. Your business leadership can face natural disasters, office work suspending, accidents, massive power outages, etc. sometimes very unexpectedly that radically …

The novel Coronavirus pandemic has put the world into a crisis. It has caused a great Lockdown to contain the spread of Covid-19 virus. Despite the great difficulties and hardships here is also an opportunity to harness the power of …

Think of the right type of content as your greatest strength when going online. It is crucial for a strong online presence via a digital marketing campaign. However visual content is probably the strongest form although text based content is …

If you are ready to join the growing crowd of millennial entrepreneurs, you surely will need to know about digital strategies for growth and expansion too. To build an audience for your business in today’s digital world, you need digital …

The internet has changed our lives drastically. For any business, manufacturer or service provider, a digital presence is essential. But the web address can also become a useful marketing tool if developed on SEO-friendly terms. Here are some tips to …

With the advent of new technologies, the advertisement industry has changed radically. Online video streaming has rapidly grown globally, opening the gates of a new age of advertising, namely – Video Content Advertising. Researchers have confirmed this fact and advertising …

As you know the word ‘multimedia’ is a broad term referring to content encompassing many elements like text, images, audio, video, animation and interactive formats. The content can be delivered through various media like a CD, desktop, kiosk or the …

Today, we have to deliver what consumers want, also when and how they want it.  So, you have to keep up with the changing scenario and deliver. Visuals on your website communicate in a compelling way. Therefore, choose your photographs …

Today, content only succeeds if it delivers what consumers want, when and how they want it. To keep up with the changing landscape, provide a video on landing pages of your site, to keep your visitor engaged on the page. …