Which methodology serves better for E-Commerce industry SEO or SMO

Today, many businesses started focusing on ecommerce, it drives lots of business and helps to increase the bottom line profit of business and enhanced ROI. With lots of custom e-commerce solutions, many big companies and firms started adopting many latest solutions for their business to make sure that they will get what they are looking for. Digital Marketing solution for such e-commerce business is not merely about creating a bunch of links and posting few contents rather it is an ever-changing and evolving space. Organic method of promotions will always help businesses to achieve results, likewise for e-commerce industry which methodology is better SEO or SMO?


Search engine optimization is a low-hanging fruit for ecommerce websites.

  • Search engine optimizations reduce online marketing budgets
  • SEO for e-commerce website increases Search visibilities of every product based on the competition
  • Helps to build brand value and more loyal customers
  • Natural customers are created which make sure to give a sale push strategy
  • SEO for e-commerce website has long term effects in Search engines once you are in top 10 results


SMO offers fostering benefits like.

  • SMO can effectively create awareness about brand, product and services swiftly through social networking sites.
  • More effective, both in terms of money and as a method compared to traditional marketing
  • SMO helps to gain a good collection of back links to enable ranking to be among the top searches.
  • Assists to reach specific customer groups based on their age, interests, location, gender etc. and finally proving beneficial for your business.


To choose between SEO or SMO greatly depends on the product and nature of business. Both methods are equally beneficial. Choose wise and select the best platform for your business. We Digital Atrium offer you the best Digital Marketing solution for your On-line e-commerce business. We analyse and suggest you the best solution that gives greater ROI. Reach us now or Leave us your queries, we will assist you.