Overview
A mid-sized roofing company wanted to scale its business by increasing online visibility and generating consistent, high-quality leads. Relying heavily on word-of-mouth and seasonal demand, the company sought a digital marketing strategy that would deliver steady growth and measurable ROI.
Objectives
* Generate qualified roofing leads through digital channels
* Increase brand visibility in the local market
* Improve conversion rate from website traffic
* Track and measure marketing ROI effectively
Challenges
* Low online visibility due to limited SEO and outdated website
* Un optimized paid ad campaigns with high cost per lead
* Inconsistent brand presence on social media
* Lack of conversion tracking and analytics
Strategy & Implementation
1.Website Redesign & Optimization
* Made for high converting, mobile-responsive website.
*Made further landing pages for roof repair, replacement, and inspection services.
*Integrated online quote forms and call-tracking systems.
2.Local SEO Strategy
* An enhanced Google Business Profile with photos, service areas, and reviews
* Local keywords targeted like roof repairs near me, roofing contractors [City Name]
* Backlinks from local directories and home service sites
3.Google Ads & Paid Campaigns
* Launched Google Search Ads targeting high-intent keywords
* Used call-only campaigns for emergency roof repair services
* Implemented retargeting campaigns to capture missed leads
4.Social Media Advertising (Facebook & Instagram)
* Created before-and-after visuals showcasing completed projects
* Ran lead form campaigns with offers like “Free Roof Inspection”
* Retargeted website visitors and ad engagers with testimonial content
Results (After 6 Months)
|
Metric |
Before | After |
Change |
| Monthly Leads |
35 |
142 |
+305% |
| Cost per Lead (CPL) |
$82 |
$27 |
−67% |
| Website Conversion Rate |
2.1% |
6.3% |
+200% |
|
ROI from Paid Campaigns |
1.4x | 4.6x |
+228% |
Conclusion
Through a strategic combination of web optimization, local SEO, and targeted paid advertising, the roofing company transformed its marketing performance. The result: a 305% increase in qualified leads, a lower cost per acquisition, and a measurable boost in overall revenue.
FAQs
Q1: What Digital Marketing Channels Would Work Best for Roofing Contractor Companies?
Google Search Advertising, Local SEO and lead campaigns on Facebook provide the best quality leads and measurable return of investment for roofing services.
Q2: How soon do your digital marketing campaigns show results?
Typically, results start coming in for roofing companies from the fourth week and go on to eighth week onward, gradually increasing depending on how well the campaigns are optimized for conversion.
